oscar
Associate Director of Product Marketing, ICHRA
At a Glance
- Location
- New York, United States
- Work Regime
- hybrid
- Experience
- 7+ years
- Compensation
- he base pay for this role is: $163,944 - $215,176 per year. You are also eligib
- Posted
- 2026-07-20T23:24:53-04:00
Key Requirements
Required Skills
Domain Knowledge
- Education
- Healthcare
- Insurance
- Marketing
- Medical
Benefits & Perks
ion in Oscar's unlimited vacation program and annual performanc
Oscar is the first health insurance company built around a full stack techn
Requirements
7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing within a fast-paced environment.
Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products.
Experience supporting B2B broker networks or employer benefit administration platforms.
Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines.
Familiarity with MarTech technology.
We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.
Responsibilities
The Associate Director, Product Marketing (ICHRA) executes the end-to-end go-to-market (GTM) activities and localized launch campaigns for Oscar's Individual Coverage Health Reimbursement Arrangement (ICHRA) business.
Operating with a balance of 70% execution focus and 30% tactical strategy, you will translate insurance plan design and technical digital features into clear messaging frameworks and multi-audience sales enablement assets.
The Associate Director coordinates daily operations across Product Management, Sales Strategy, Creative, and Legal teams to accelerate broker adoption and member enrollment.
Working under general direction, you will manage execution timelines, leads product feature rollouts, and track key performance indicators to scale Oscar's commercial B2B motion footprint.
You will report into the Senior Director, Product Marketing.
GTM Campaign Strategy & Positioning Architecture: