Customer Marketing and Advocacy Manager

10+ years of experience in Marketing or Public Relations, including at least 5 years in a core customer-facing role (Customer Marketing, Content Marketing, Product Marketing, or Campaigns) focused on developing deep customer relationships and compelling stories.

Proven experience coordinating or facilitating technology Customer Advisory Boards (CABs). B2B SaaS work experience is a strong asset.

A strong, collaborative relationship builder skilled at partnering cross-functionally (Sales, Success, Product) to identify and secure the best customer stories that align with business needs.

A deep commitment to ensuring exceptional customer experiences for those who participate in marketing engagements.

Experience with integrating AI into marketing workflows

A skilled marketer with a passion for customer storytelling that directly supports measurable business outcomes.

Manage and execute the global Customer Advisory program, including executive Customer Advisory Boards (CABs) for AMER and EMEA cohorts, as well as a global customer product council. This includes developing recruitment strategies, managing membership, collaborating on high-impact session content, and overseeing event experiences.

Partner closely with Marketing, Sales, and Customer Success to identify strategic Asana customers and use cases. Translate these successes into compelling, multi-format engagements, such as case studies, customer films, event speaker engagements, advertising, and media opportunities, that directly support Asana’s key marketing narratives.

Act as a primary liaison between customers and the marketing organization, sourcing the right customers for the right engagement opportunities.

Work with Revenue and Marketing teams to drive the ongoing adoption of customer content across the organization. Establish and manage a feedback process to ensure continuous programmatic improvements and keep the team at the forefront of customer marketing trends.