triplewhale

Head of Product Marketing

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At a Glance

Location
New York City
Work Regime
remote
Experience
7+ years
Posted
2026-03-16T16:59:44-04:00

Key Requirements

Domain Knowledge

  • E-commerce
  • Marketing
  • SaaS

Requirements

7+ years of product marketing experience in high-growth B2B SaaS, including formal product marketing roles at AI or data-driven software companies, with a track record of leading positioning, messaging, and go-to-market for complex technical products.

Proven leadership experience managing and developing product marketing teams, with responsibility for setting strategy, prioritization, and creating the structure that allows the team to execute effectively even in fast-moving, ambiguous environments.

Demonstrated success owning end-to-end go-to-market strategy across both product-led and sales-led motions, partnering closely with Product, Sales, and Marketing leadership to launch new capabilities, drive adoption, and translate product innovation into measurable revenue impact.

Ecommerce and commerce enablement experience is a strong plus, the ideal candidate understands the realities of modern ecommerce while also pushing the boundaries of how AI and data can shape the future of commerce.

Responsibilities

Become the in-house expert on AI, AI agents, business intelligence, and measurement, translating market and competitive insights into clear positioning, pitch updates, and analyst briefings.

Own the go-to-market strategy across the product portfolio, partnering with Product on monthly and quarterly launches while driving always-on programs that increase adoption, expansion, and revenue impact.

Lead and develop the Product Marketing team, evolving and refining scalable processes, frameworks, and operating systems that support rapid product innovation and company growth.

Oversee the creation of high-impact enablement and content—including use-case guides, demo videos, webinars, and sales playbooks—that shorten deal cycles and increase attach rates.