Regional Marketing Manager, East Coast

Proven track record of driving measurable pipeline growth, either in partnership with sales or through direct experience in commercial roles, in life science related disciplines

Expertise in at least one of the following: field marketing, ABM, event strategy and third-party networking

Data-driven mindset with the ability to translate marketing performance into demand generation and sales outcomes

GenScript USA Inc/ProBio Inc.

GenScript USA Inc./ProBio Inc.

Please note: Genscript USA Inc./ProBio Inc.

Develop and execute comprehensive a regional marketing plan aligned with global campaigns, product launches, and strategic sales priorities

Drive demand generation through regional programs such as third-party trade shows, seminars, webinars, ABM and owned events

Build and execute an Account-Based Marketing (ABM) program for strategic accounts and segments, in close partnership with sales

Serve as a trusted partner to regional sales, aligning on go-to-market priorities and pipeline goals

Own regional marketing pipeline targets and ensure alignment with business objectives

Source and leverage critical metrics to advise and monitor field marketing performance and optimize strategies to maximize ROI