Senior Copywriter, Performance Marketing

5–8+ years of copywriting experience including performance marketing, advertising, growth marketing, direct response, and/or digital marketing.

Strong portfolio demonstrating performance-focused campaigns and measurable business results.

Experience writing for paid social, digital advertising, email, and conversion-focused channels.

Understanding of customer journeys, audience segmentation, and marketing funnels.

Ability to balance brand storytelling with conversion objectives.

Experience using data and testing to improve creative performance.

Build differentiated messaging that addresses awareness, consideration, and conversion stages.

Create audience-specific creative frameworks and testing hypotheses.

Optimization & Testing

Analyze campaign performance and apply learnings to future creative.

Develop and iterate on headline, messaging, and creative tests.

Partner with analysts and marketers to understand conversion drivers.

Campaign Development

Develop integrated performance marketing campaigns that drive applications, event registrations, lead generation, and enrollment.

Create campaign concepts, messaging platforms, and value propositions tailored to key audiences.

Partner with creative, marketing, analytics teams and partner teams to translate insights into creative strategy.

Contribute to testing roadmaps and creative experimentation.

Direct Response and DM Campaigns