Principal Product Manager, Customer Onboarding

5+ years of Product Management experience with a proven track record of shipping successful products

Hands-on experience building and launching AI-powered customer experiences

Vision for how AI can fundamentally transform digital experience design and user interaction paradigms

Deep understanding of small business challenges, with the ability to identify, frame, and articulate SMB pain points effectively

Demonstrated ability to craft compelling, action-oriented messaging that resonates with small business audiences

Proven ability to work effectively across cross-functional teams including engineering, design, marketing, and sales

: Own Gusto onboarding customer experiences related to driving conversion, especially experiences that assist customers navigate the complexities of Gusto payroll and expansion onboarding.

: Increase conversion of Gusto onboarding experience through experiences that simplify and clarify the overall and component specific onboarding process

: Tight collaboration will include the Gusto core experiences team, other growth teams and the various product teams associated with the onboarding - especially payroll, employee onboarding, state and federal tax registration

The Growth & Commerce team is responsible for the shared surfaces and platforms that power Gusto’s growth & primary revenue generating experiences. This includes being responsible for the acquisition flows, cross-sell & pricing experiences, as well as the infrastructure that powers pricing, invoicing and revenue communications. The team is responsible for a meaningful portion of Gusto’s overall revenue goals, and has central, shared responsibility for driving traffic to Gusto’s wide range of small business products.

We are seeking a seasoned Product Manager with a creative mindset to drive growth through innovative digital business strategies. This role involves developing an AI agent to escort the customer through Gusto’s complex onboarding experience. The ideal candidate will excel in creating AI experiences to help customers navigate the issues important to them.