fanduel

Campaign Strategy Director

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At a Glance

Location
New York City
Work Regime
hybrid
Experience
8+ years
Compensation
ry range for this position is $146,000 - $183,000 USD, which is dependent on a
Department
Marketing
Posted
2026-06-29T18:21:49-04:00

Key Requirements

Domain Knowledge

  • Marketing

Benefits & Perks

Health Insurance

edical, vision, and dental insurance; life insurance; disability insurance;

Requirements

8+ years of experience in campaign strategy and/or brand marketing either with top-tier consumer brands or agencies

Strategic mindset – Ability to develop and evolve campaign strategy based on business objectives, market dynamics, and performance insights to drive category leadership.

Cross-functional collaboration – Experience leading cross-team efforts to establish and maintain a cohesive communications strategy across the customer lifecycle.

Creative leadership – Experience in developing creative briefs, overseeing asset production, approvals, and versioning in partnership with key stakeholders.

Compensation & Benefits

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here:

FanDuel Total Rewards

. *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email

Responsibilities

Campaign Strategy Director

In this role, you will develop and execute marketing campaign strategies that drive business growth across FanDuel’s key verticals, working closely with cross-functional partners including product, creative, commercial, and analytics teams.  You’ll be responsible for translating insights and commercial objectives into compelling campaign strategies and creative briefs, ensuring alignment with our brand identity and business goals.

This is a strategic leadership position where you will drive campaign effectiveness, own measurement strategies, and lead continuous improvement in how we plan, execute, and learn from our marketing initiatives.

You will serve as a key thought partner in shaping the role of sports marketing as a business enabler, identifying opportunities for innovation and partner activation, and fostering strong relationships with both internal teams and external agency partners.

This ensures operational flexibility and allows the Company to meet evolving business needs.

About the Company

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).