Brand Manager I

Bachelor’s degree in Marketing, Retail Marketing, Business, or related field.

4+ years of experience including pet/animal health CPG (or adjacent), retail/product marketing, financial oversight, and exposure to product P&L management; brand management experience in B2C animal health or human supplements preferred.

Strong strategic thinking, analytical skills, and the ability to translate insights into actionable recommendations.

Excellent written/verbal communication, presentation, and cross-functional collaboration skills.

Strong organizational and project management skills; ability to manage multiple priorities and execute with minimal guidance.

Proficiency in Microsoft Office and marketing analytics tools; familiarity with syndicated tools (e.g., Nielsen, SPINS/IRI) a plus/required as applicable.

Employee Ownership (ESOP):

Company-funded retirement contribution of approximately 18% of pay, plus 401(k)

Competitive base salary with performance-based bonus opportunity

Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance

Generous paid time off, paid holidays, and parental leave

Fitness and tuition reimbursement programs

Lead PetAg’s brand communications development and portfolio management to strengthen brand positioning and drive growth. Own brand strategy support across where-to-play decisions, consumer research, innovation/renovation stage-gate leadership, pricing, and SKU prioritization/rationalization, while supporting Sales with customer sell-in tools and monthly business reviews.

Drive development of brand communications (positioning, identity, messaging, storytelling briefs) in partnership with the Brand Director to support consumer recruitment and brand growth.

Support situation assessments, where-to-play choices, and annual brand strategy development and planning by contributing analysis, recommendations, and cross-functional coordination aligned with marketing leadership direction.

Serve as day-to-day Brand Manager for assigned PetAg categories (e.g., Supplements, Nutrition, Grooming), leading core business activities (4Ps/5Cs) while ensuring strategies and decisions align with marketing priorities.

Lead the marketing workstream for renovation projects through the Stage-Gate process, ensuring consumer and brand fit while presenting options, risks, and recommendations; support new product go-to-market launches with cross-functional partners.