Director, Influencer

Bachelor's degree in marketing, communications, or related field

7-10 years of experience in influencer marketing, social media, or digital marketing (agency experience or client-facing relationship management is a plus)

A track record of building and scaling influencer programs, not just executing them

Experience managing or mentoring a team

Experience presenting to senior client stakeholders or C-suite executives

Strong understanding of creator partnerships across Instagram, TikTok, YouTube, and emerging platforms

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status

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Strategic Leadership:

Develop and evolve influencer strategies that align with broader client business objectives, bringing a POV on where the creator economy is headed and how clients can stay ahead.

Campaign Oversight & Execution:

Help lead day-to-day execution of influencer campaigns including brief development, contract negotiation, content approvals, timeline management, and performance tracking

Creator Partnerships:

Research, vet, and build relationships with creators based on strategy, audience alignment, content quality, and performance metrics

Golin is a global, award-winning public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We’re even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.