Senior Social Media Buyer (Meta)

7+ years of hands-on experience managing Meta Ads (Facebook & Instagram)

Deep expertise in audience strategy, creative testing, and conversion optimization

Proven track record driving B2B lead generation (demo and/or self-serve signup motions)

Experience managing and scaling meaningful budgets with efficiency constraints

Experience with Meta Pixel, Conversion API (CAPI), and attribution frameworks

Ability to operate as a senior IC with full ownership of strategy and execution

Own end-to-end management of Meta Ads campaigns, focused on qualified lead generation and pipeline impact

Execute daily optimizations across budgets, bid strategies, audiences, placements, and creative

Lead creative testing strategy (hooks, formats, messaging, offers) in close partnership with design and content teams

Build and iterate on full-funnel strategies (prospecting, retargeting, and conversion) to capture and create demand

Analyze performance data to identify trends, diagnose issues, and unlock growth opportunities

Improve conversion rates through better ad-to-landing page alignment and funnel optimization