Automation Sales Manager

If this sounds like you, Formic may be the right place for you!

You absorb complexity so customers don’t have to.

Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value-added, and outcome-driven.

You value data over ego and strong opinions loosely held.

We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans.

You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure linked

At Formic, we believe people do their best work when they feel supported both professionally and personally. That’s why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:

Equity in Formic:

Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors

Competitive and Uncapped Commission Structure

: Commission plans are provided upon onboarding for commission-eligible roles

Comprehensive Healthcare Coverage

As an Automation Sales Manager, you will drive revenue growth and market expansion across your assigned territory.

You will develop and execute a territory plan, build deep knowledge of the local manufacturing landscape, and establish trusted relationships with key customers and partners.

You will evaluate customer requirements for automation projects, collaborate with Engineering and Solutions to develop concepts, and negotiate pricing and commercial terms with end users.

If you’re motivated to deliver real customer impact while accelerating your career and earnings, we want to meet you!

Formic’s Sales Team is a high-energy group of industry experts focused on driving adoption of automation across SMB and mid-market manufacturing. The team partners cross-functionally to build territory strategies, educate manufacturing leaders, and grow pipeline through disciplined outreach and consultative selling.

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

Home Office Stipend

: A one-time allowance for eligible remote and hybrid employees to support an at-home or on-the-road work setup