goodwaygroup

Media Director - Retail Media

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At a Glance

Location
Remote
Work Regime
remote
Experience
10+ years
Posted
2026-03-12T09:13:23-04:00

Key Requirements

Domain Knowledge

  • Media
  • Retail

Requirements

media leadership experience

with hands-on performance media experience and expertise leading media partnerships with top vendors (e.g., Google, Meta).

retail media experience

n working with either suppliers or retailers, including deep knowledge of the retail media landscape

Demonstrated experience advising senior client stakeholders

Strong commerce background, with a clear understanding of shopper behavior, product feeds, retailer taxonomies, and conversion dynamics

Responsibilities

Cross-Channel Performance Strategy

Define RMN’s offsite commerce media vision across paid search, paid social, video, programmatic display, and emerging commerce channels

Ensure full-funnel alignment between demand creation and conversion-driving media to support sales narratives

Develop POVs on new media evolutions and products, incrementality opportunities, media strategies, and investment allocation

Identify whitespace opportunities to expand beyond current media mixes

Senior Client Advisory

About the Company

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK

!  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

Summary of Role

The

Commerce Media Director – Performance & Partnerships

is a senior strategic leader responsible for shaping, commercializing, and evolving