Sr. Digital Marketing Manager II, Web Platform Optimization, SEO & AI Search

7+ years of experience in technical SEO fundamentals, including crawlability and indexation, metadata, structured data, and redirect strategy.

7+ years of experience working with enterprise content management systems (CMS) and translating optimization requirements into scalable templates, components, or standards.

3+ years direct experience with Adobe Experience Manager (AEM) and/or AEM Guides, including structured content models (e.g., DITA) and localization workflows at scale.

Experience advising on or leading SEO-sensitive platform migrations (e.g., CMS changes, URL restructures, redirect strategies at scale).

Familiarity with AI-era discovery concepts such as AEO, AI Overviews, and LLM visibility, and how content structure, taxonomy, and markup influence AI systems.

Strong understanding of accessibility and performance considerations that impact discoverability (e.g., core technical vitals, rendering, page speed).

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LinkedIn’s web platforms play a critical role in how professionals discover, trust, and engage with information - increasingly through AI‑powered search and large language models, not just traditional search engines.

We’re looking for a Web Platform Search Optimization Lead to own how LinkedIn’s web platforms are structured and optimized for AI‑era discovery at scale.

Sitting within Web Marketing, this role ensures that our Adobe Experience Manager (AEM) implementations, across marketing sites, microsites, and the Help Center are designed to maximize crawlability, performance, accessibility, taxonomy and data tagging, structured data, and AI/LLM visibility.

For this platform‑level optimization role, you’ll focus on building durable standards, automated validation, and scalable systems so optimization is embedded into how we operate, not addressed through one‑off fixes after the fact.

The role partners closely with SEO, Content, Web Engineering, MarTech, and SSO teams, and plays a key advisory role during major platform transitions such as the Help Center migration from Lithograph to AEM Guides.

Own platform‑level search and AI discovery optimization across LinkedIn web properties, including marketing sites, microsites, and the Help Center.

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.