Analyst-AA

A Bachelor's degree from a top-tier college, or equivalent experience (preferably in a numerical field).

Entry-level experience or a strong interest in a measurement, market research, or data-based role.

Ability to manage your own time and prioritize tasks effectively.

Interest in or exposure to measuring Brand Awareness campaigns.

Strong organizational and time management skills.

A basic understanding of what data points can be collected in a digital campaign and how they should be analyzed.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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Analytics & Innovation

Media Performance Analysis: Based on client briefs define key questions for evaluating campaign performance, propose measurement strategies and evaluate media performance against primary KPIs to understand the why and recommend actions for continuous improvement.

Campaign Review & Insights: Contribute to the development of campaign reviews and help inform strategy with clear, insightful data based on measurement outcomes.

Measurement Tools: Develop proficiency in primary measurement tools such as brand lift studies and common methodologies, conversion lift studies.

Analytical Skills: Handle routine analytical tasks effectively and work toward a solid understanding A/B testing for Brand Impact (brand lift studies) and performance (conversion lift studies). Work with the broader analytics team to adopt new methods and techniques.

Project Execution & Collaboration

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be

Extraordinary

by Leading Collectively to Inspire transformational Creativity.