Sr Product Marketing Manager, Offsite Advertising Solutions

Knowledge of advertising and digital media landscape required. Experience with paid and organic social media platforms, ad formats, and monetization strategies. Experience developing or marketing social-first advertising products.

6+ years of experience in media, advertising, marketing, or relevant experience, within media, publishing, or advertising. Preference for experience on advertising solutions on social media platforms, marketing suites, audience networks.

Data interpretation and storytelling skills, with experience informing large-scale product, marketing, or business decisions.

Excellent customer empathy and understanding of client needs. Experience working with and enabling Sales departments. You influence large-scale research projects, using the insights to improve customer experience.

Translate complex product messaging architectures into compelling, user-friendly, external-facing narratives, driving tangible shifts in customer behavior.

Easily navigate a matrixed organization while aligning resources towards achieving mutually beneficial results. Experience spotting and responding quickly to evolving threats and opportunities.

The Advertising Product Marketing team sits at the intersection of The Times' best-in-class advertising products and the brands and agencies who use them. The team focuses on gathering and distilling market feedback to inform product and business decisions, while serving as product experts with internal stakeholders, driving product education, adoption, and revenue.

The Ad Product Marketing team partners with colleagues across Product, Revenue Operations, Sales, our creative studio T Brand, and The Times Newsroom. This collaboration ensures our advertising offering is clear, competitive, and drives value for our customers. By guiding the development of performant advertising solutions, and by delivering effective storytelling to all partners, the Ad Product Marketing team helps The Times become the most effective media partner.

We are looking for a Product Marketing leader with knowledge of the advertising industry and media landscape.

You will develop and market offerings that allow advertisers to engage The Times audience outside of the nytimes.com ecosystem. These offerings will start by leveraging The Times presence on social media channels and later extend to opportunities on video platforms, audience networks, marketing suites, and other media partners.

You will be responsible for a portfolio of advertising products and will have a crucial role in guiding product direction. You are the owner of the overall product marketing strategy for your portfolio. You have influence over product decisions and business strategies within the department, resulting in product adoption, customer satisfaction, and advertising revenue.

This is a hybrid role based in our New York City headquarters, reporting to the Associate Director, Ad Product Marketing. You can typically expect to come into the office 3 days per week.