Senior Brand Naming Strategist

At least 7+ years of experience in brand strategy, product marketing naming and/or verbal identity strategy (B2B software or tech experience preferred) ● Proven experience leading naming or brand architecture projects, ideally for complex product portfolios

Strong understanding of B2B software markets and the relationship between product positioning, naming, and category creation

Knowledge of trademark screening, linguistic validation, and global naming considerations

Lead the naming process for new products, features, categories, and internal initiatives, from creative ideation to final approval

Develop and maintain a clear naming architecture that reflects brand hierarchy, product relationships, and go-to-market clarity

Strong understanding of brand architecture and how naming impacts product adoption and user experience

Collaborate cross-functionally to align names with strategy, brand, and legal

Establish naming guidelines and governance, including rules for product tiers, features, and campaigns

Audit and rationalize legacy names to maintain a cohesive and scalable naming framework