coke

Frontline Activation Brand Manager Bulgaria

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At a Glance

Location
Bulgaria - Sofia, Bulgaria
Employment
Full time
Experience
5+ years
Posted
2026-07-24

Key Requirements

Domain Knowledge

  • Advertising
  • Marketing
  • Media

Requirements

Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management

Responsibilities

Are you ready to make a splash in your marketing career?

Dive into The Coca-Cola Company, a brand that has been refreshing the world for over 139 years.

We are currently seeking a passionate and innovative Brand Manager to join our dynamic team.

This is an exciting opportunity to work with one of the world's most recognized brands, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal.

What You'll Do for Us:

Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.

About the Company

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons

our company continues to thrive after 130+ years. Visit

Our Purpose and Vision

to learn more about these behaviors and how you

can bring them to life in your next role at Coca-Cola.