Lifecycle Marketing Lead

6+ years of experience in B2B lifecycle or Integrated campaigns marketing with at least 3 years leading and developing high-performing teams

A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue

Strong analytical instincts: you can interrogate campaign data, identify what's driving or suppressing performance, and turn that into an experimentation strategy

Ingrained with AI-powered marketing tools in your workflow - whether that’s using AI to generate and test campaign messaging faster, or having created systems for faster insight loops from experiments.

Hands-on experience with marketing automation platforms and CRM tools; you understand the technical landscape well enough to push for what your team needs

A systems thinker's approach to the customer journey — you see how prospect programs connect to activation, activation connects to expansion, and you design accordingly

As the Lifecycle Lead, you will own PandaDoc's full lifecycle campaigns function: leading a team of Campaign Managers responsible for engaging customers across every stage of their journey with PandaDoc, from prospect education through to customer expansion.

PandaDoc is a leading document automation platform used by sales and revenue teams to create, send, and manage proposals, contracts, and agreements.

Our customers range from self-serve small business users who onboard independently to enterprise accounts working closely with our sales and customer success teams.

Our lifecycle campaigns need to serve both motions with equal sophistication and with a unified experience.

You will lead a team that owns the prospect experience, new customer activation and onboarding, product adoption, and customer expansion and retention programs.

You will also oversee our integrated campaigns function - ensuring that major go-to-market moments land consistently across every stage of the customer lifecycle.