Senior Manager, IT Audience Planning

ABM strategy and orchestration expertise

Channel mix selection and customer journey design

Audience research and synthesis capabilities

Data triangulation and strategic analysis

Deep understanding of marketplace dynamics and competitive positioning

Proficiency with MarTech and data platforms (Workfront, Power BI, GWI, Claude AI)

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

The Senior Manager, Audience Planning is the audience subject matter expert for the global IT buying group.

This role bridges global strategy and regional execution by defining who is the buying group audience and why they buy, then translating those insights into precise, actionable plans that drive campaigns across markets.

As the primary audience partner to campaign and integrated marketing leaders, this role establishes the strategic foundation that informs all downstream marketing activity.

They work closely with Activation & Experience teams (media, email, experience, discovery) to ensure audience strategies are accurately executed in campaigns, while coordinating with regional audience planning partners to adapt plans for local markets.

Buying Group Intelligence: Signals, intent data, and engagement metrics that power targeting and personalization

Research Aggregation & Testing: Synthesis of research to validate assumptions and refine audience understanding

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.