Chef·fe de pratique marketing par courriel | Email Marketing Practice Lead

4+ years hands-on experience in technical email marketing (e-commerce and/or B2B), including strategy + execution + optimization.

1+ year experience in an agency environment (or similar multi-client, fast-context-switch setting).

Strong experience with Klaviyo, Mailchimp(or comparable ESP/CRM tools)—you can build, troubleshoot, and explain setups clearly.

Salesforce & Hubspot are an asset

Demonstrated ability to create and optimize complex lifecycle strategies (not just newsletters).

Strong understanding of email marketing fundamentals: deliverability, segmentation, list growth, QA, testing, and measurement.

Benefits

4.5 days work week;

Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity;

3 weeks of vacation and 5 flex days;

Agency closed between Christmas and New Years;

Health and Dental Insurance;

As our Email & SMS Marketing Lead, you’ll own the end-to-end success of our email marketing service line—strategy, execution, optimization, and growth.

You’ll build and run high-performing campaigns across platforms like Klaviyo, Mailchimp, HubSpot, and Salesforce (e.g., Marketing Cloud / Account Engagement), while also acting as the primary internal reference for selling and expanding email marketing engagements within the agency.

You’ll be hands-on in delivery, confident working directly with clients, and organized enough to lead a small pod, including 1–2 freelancers, to support recurring production and specialized tasks.

Client Delivery: Strategy, Build, Execution

Own email and SMS programs end-to-end, from strategy and platform setup through execution, testing, and ongoing optimization, aligned to client growth objectives.

Design and manage lifecycle and campaign strategies (e.g.