Senior Marketing Data Scientist

5+ years of relevant marketing experience in the financial services industry, with a focus on pre-screened/pre-approved campaigns.

Proficiency in SQL, Python, and Tableau.

Experience building data pipelines with Airflow, preferably in Snowflake.

Demonstrated experience with experimentation and hypothesis testing.

Knowledge of statistical modeling or machine learning is a plus.

SoFi is seeking a highly motivated Senior Data Scientist to join the Marketing Data Science (MDS) team.

The MDS team plays a crucial role in enabling data-driven decisions across SoFi's Marketing organization through robust analytics, modeling, experimentation, and measurement.

This exciting new role will focus on supporting the development and execution of top-tier marketing strategies specifically within the Direct Mail (DM) channel.

The DM channel is a key driver of revenue and new account acquisition for SoFi, encompassing all lending products—including Personal Loans, Home Loans, Student Loan Refinance, In-school Loans, and Credit Cards—as well as Checking & Savings, Small Medium Business Loans, and future products.

It requires direct interface with marketing managers, channel owners, and third-party partners to collaboratively identify opportunities for improvement and enhanced efficiency.

Manage the end-to-end Direct Mail (DM) campaigns, including pre-screened (PS) and invitation-to-apply (ITA) across products.