VP, Brand Strategy (Healthcare Provider)

12+ years of relevant professional experience, primarily at an agency, with at least 4+ years of Provider/Health Systems experience.

Proven track record of achieving ambitious outcomes for companies ranging from agile start-ups to Fortune 100 organizations.

Provider & Health System Focus:

Integrated Marketing Leadership: Proven expertise in architecting holistic strategies across a complex stakeholder ecosystem—including consumers, physicians, donors, the business community, and internal teams.

You possess a deep ability to design seamless, multi-channel brand journeys that leverage digital experiences and segment-driven insights to ensure a cohesive and impactful brand presence.

Strategic Fluency: & Innovation:

Our clients come to MERGE because they need more than a traditional brand strategy; they need a strategy built for the complex reality of the modern consumer. Where other agencies have a strategic blind spot, lacking either the health or lifestyle lens, MERGE has a superpower: The Whole Human Insight Advantage.

This is our proprietary strategic mindset that informs every recommendation we make. We believe that to drive true growth, you must deeply understand the individual across their entire life: as a consumer and as a patient. By intentionally triangulating insights across our Lifestyle and Health divisions, we gain a complete, empathetic view of their motivations and challenges, ensuring our strategy fuels a brand journey that is relevant, seamless, and ultimately advances the crucial work of our clients’ brands.