Global Head of Brand Events

Set the global strategic vision for brand activations and events at On

Develop immersive event formats aligned with global campaigns and Go-To-Market initiatives

Identify and implement tools and technologies to elevate event experiences and enable scale

Source, negotiate, and manage partnerships with relevant organizations to drive event impact and success

Promote and amplify the full range of On’s brand activations across channels and markets

Define global event brand standards and ensure consistent execution across all touchpoints

Your team shapes and delivers On’s global brand events—from campaign launches and athlete moments to community activations and key brand experiences. They ensure every event reflects our brand, supports our strategic priorities, and creates meaningful connections with our community.

The team is structured across four core global streams: Event Strategy & Concept Development, Event Management, Event Operations, and Event Communications, and works in close partnership with our regional event teams to ensure strong and consistent execution worldwide.

10+ years of experience leading and delivering global events, with a proven track record of impactful brand activations

7+ years of experience managing and developing high-performing teams

Ideally, experience within a global sportswear, athletic, or performance brand, with a strong understanding of community-driven marketing

Experience working in a creative agency environment (in-house or external), with a strong creative and solution-oriented mindset

Deep expertise across physical, digital, and hybrid event formats at global scale

Strong leadership skills, with experience operating in highly matrixed, international organizations