Audience Strategy & Growth Manager

5+ years of professional experience specifically focused on audience strategy, growth strategy, or marketing analytics.

Possess a proven ability to translate complex data insights into actionable and effective business and marketing strategies.

Demonstrate a strong working knowledge of Customer Data Platforms (CDP), Customer Relationship Management (CRM) systems, Google Analytics 4 (GA4), retail/POS data, and broader media ecosystems.

Exhibit a track record of successfully supporting product launches and executing cross-channel marketing planning.

Access to confidential mental health resources to help you and your loved ones improve your quality of life.

support@lg4me.freshdesk.com.

We are seeking a strategic and data-driven Audience Strategy & Growth Manager to lead our enterprise audience intelligence, segmentation, and demand activation initiatives.

In this role, you will translate complex customer, behavioral, retail, CRM, and media insights into actionable growth strategies.

Your work will directly improve marketing performance, drive revenue, and enable highly personalized, cross-channel customer experiences across our marketing, product, retail, and direct-to-consumer (D2C) teams.

Develop and continuously optimize enterprise-level audience segmentation and prioritization frameworks to ensure the targeting of the right customers.

Additionally, identify and activate high-value audience segments to support overarching goals for customer acquisition, retention, and cross-selling.

Translate diverse data sources—including customer, CRM, CDP, retail, and media data—into cohesive and integrated marketing strategies.