Lifecycle Marketing Manager

Required Qualifications

4–7 years of experience in B2B marketing, preferably in SaaS, legal tech, or professional services

Hands-on experience with HTML/CSS and Liquid or comparable template personalization languages required

Strong experience with marketing automation platforms and lifecycle automation(Customer.io, Hubspot, Marketo, Braze)

Proven ability to manage and execute multi-channel marketing campaigns

Expertise in A/B testing skills for audience, templates, and dynamic content

All your information will be kept confidential according to EEO guidelines.

Role Overview

We are looking for a high-energy, detail-oriented, creative Lifecycle Marketing Manager to own and optimize the planning and operations of the programs that convert prospects into qualified opportunities and customers.

This role owns communication across all channels, including email, social, product features, and events, ensuring our marketing campaigns effectively communicate our value proposition and move prospects through the funnel.

The ideal candidate is a data-driven yet creative marketer with strong campaign execution skills who is ready to scale and optimize marketing automation across all initiatives. You enjoy making your innovative ideas a reality in a fast-paced environment where your work will be visible very quickly.

Key Responsibilities

End-to-end production of email marketing campaigns and nurture programs

Expert Institute is the nation's leading expert consulting and insights platform, helping plaintiff firms win more cases and increase their profitability. Established in 2010, Expert Institute has supported over 5,000 firms nationwide across all areas of practice.

We connect litigators with top industry experts, innovative litigation research, physician consultations, and comprehensive due diligence — all delivered through our SaaS platform, Expert iQ. Leveraging proprietary data and analytics, we give plaintiff firms a winning edge