Lead Data Analyst, Marketing Analytics

Advanced SEO & LLM Analytics:

Create an analytics framework and metrics for evaluating LLM and traditional organic search performance of the company. Drive data-driven insights across the organic marketing funnel—including LLM, GEO, AIO, SEO and customer engagement.

Data Extraction & Technical Analysis:

Extract and analyze data using SQL, Python, and R to discover insights into the customer journey from organic channels. Insatiably curious about the customer journey - from start to finish - and ways to maximize demand.

Tool-Driven Insights:

Utilize Google Search Console (GSC) and SEMRush/Ahrefs to perform deep-dives into keyword performance, click-through rate (CTR) optimization, and technical site health (e.g., crawlability and indexing trends).

Go-Lifted

and follow on

LinkedIn

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Upwork’s Marketing Analytics team is on a mission to optimize our growth engines and maximize the impact of our organic discovery. As a Marketing Analyst focused on SEO/LLM, you will be at the forefront of a shifting digital landscape, developing the measurement frameworks that help us win in both traditional search and the emerging world of AI-driven Large Language Model (LLM) discovery. This is an exciting opportunity to tackle a multitude of challenges, from measuring long-tail keyword performance to evaluating how conversational AI-products impact our marketplace visibility. You will partner cross-functionally with SEO managers, product teams, and data science to drive insights that shape our organic growth strategy and our visibility in an AI-driven search landscape.