B2B Content Marketing Manager

Seven or more years of experience working as an industry journalist, senior content strategist, or a recognized thought leader specifically within the B2B ecommerce, distribution, or manufacturing domain.

Deep domain expertise in the mechanics of enterprise manufacturers and/or distributors with predominantly B2B selling models — how they go to market, and the role product data and ecommerce/digital transformation play in their growth.

Exceptinal writing abilities across premium long-form and short-form content types, demonstrating a proven track record of publishing content that shapes industry opinions and moves enterprise buyers.

Advanced, up-to-date knowledge of technical SEO and AEO frameworks, with a practical understanding of how to structure content to be cited by AI search models.

Strong research, fact-checking, executive interviewing, and data-analysis abilities, allowing you to build content based on proprietary market data.

Familiarity with the buying dynamics of dealer-, distributor-, and channel-led commerce and the industrial sectors we serve, such as:

Are you a recognized thought leader and authority in the business-to-business (B2B) industrial ecommerce space — the world of manufacturers and distributors selling through dealer or distributor portals, websites, and channel networks? Do you understand the unique challenges B2B leaders face? Are you a passionate storyteller with experience bringing a content calendar to life in a world where AI search and LLMs are changing how online audiences engage with content?

Our team is seeking someone with recognised authority in the B2B ecommerce space, specifically within industrial and commercial sectors, who can help us expand our B2B thought leadership program. From definitive industry reports and technical deep-dives to blogs, executive video scripts, interactive content, and more, you'll help us create high-value, high-quality content for our audience of B2B ecommerce leaders.This role will own the content strategy, editorial direction, and authoritative road map for our B2B topic category, ensuring content offers a unique industry perspective while being search engine optimization (SEO) and answer engine optimization (AEO) optimized and collaborating closely with executive leadership to support high-impact marketing campaigns.

Please submit your resume, a short cover letter that touches on your unique expertise within the B2B ecommerce space, and two published B2B thought-leadership pieces.