Brand Director (gn) - More Nutrition (German speaking)

You bring 10+ years of international brand marketing and communications experience, ideally within FMCG or other fast-moving consumer environments

You have a proven track record of building, scaling, and strengthening consumer brands through distinctive positioning and impactful communication

You have led the development of large-scale brand platforms, communication architectures, and integrated campaigns across multiple channels, including TV and digital

You have extensive experience driving brand redesigns, visual identity systems, and packaging strategies across multiple categories and consumer touchpoints

You are equally comfortable defining long-term brand strategy and diving into campaign execution, content development, and creative reviews

You bring strong expertise in digital-first, social, influencer, content, and e-commerce-driven brand building

Shape the future

: Be part of a disruptive, influencer-driven brand that’s transforming functional nutrition.

Join a movement

: Help empower a passionate, growing community of consumers who believe in what we do.

Make an impact:

Lead with purpose and play a key role in making More Nutrition a billion Euro brand.

You bring 10+ years of international brand marketing experience, with direct multi-market responsibility on a major FMCG brand—food, beverage, beauty, or health/personal care

You have owned marketing budgets of €100M+ and have a proven track record of building and scaling consumer brands through distinctive positioning—not just executing within a framework set by others

You have led the development of brand platforms, communication architectures, and integrated campaigns from the ground up—mass media first, with seamless integration of digital, influencer, and e-commerce across masterbrand and product categories

You have director-level ownership of brand redesigns, visual identity systems, and packaging strategies, with a strong eye for creative consistency across all consumer touchpoints

You have successfully led both in-house creative teams and external agencies, maintaining high standards while driving executional excellence in fast-moving environments

The Quality Group (TQG) is Germany's leading company for sports nutrition, dietary supplements and sugar-reduced products with an annual turnover of over one billion euros. With its headquarter in Hamburg Altona, our company has been jointly owned by the founders and CVC, the leading private equity investor in Europe, since 2020.

TQG operates a unique digital direct-to-consumer & social commerce business model including own production, logistics and technology. With strong roots in the fitness/gym community,

ESN

is the German market leader for sports nutrition (protein powder, protein bars, sports supplements).

More Nutrition

enables a healthier life without compromise. Both brands are deeply rooted in their respective communities and aim to enable their members and customers to live better lives and achieve their personal goals.