wolt
B2B Demand Generation Marketing Manager
At a Glance
- Location
- Berlin, Germany; Helsinki, Finland
- Department
- Marketing
- Posted
- 2026-07-05T10:57:22-04:00
Key Requirements
Domain Knowledge
- Media
- Retail
Requirements
Experience with ABM, intent-based tools, outbound motions (Clay, Cognism, ZoomInfo, etc.), media buying on industry platforms, content syndication, paid PR, or retail media
Compensation & Benefits
The opportunity to build something meaningful and global, surrounded by kind and ambitious people.
The chance to build, test, and scale. This is a role where you'll shape how Wolt grows its B2B Demand Gen approach, not just maintain what's there
Lots of learning, growth, and ownership in a high-growth tech environment.
Competitive salary and benefits.
A genuinely supportive culture that values diversity, curiosity, and getting better every day.
A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin.
Responsibilities
You'll be hands-on running campaigns while also thinking strategically about how to improve efficiency, test new channels, learn with data, and build systems that last.
Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels
Build full-funnel campaigns with B2B collaborators that span from next-level ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts
Develop and test new (locally relevant) initiatives: new messaging, new channels, new tools, and turn successful pilots into scalable playbooks
Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management
Support new product and feature launches with go-to-market demand generation campaigns
About the Company
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
We're looking for a B2B Demand Generation Manager to join Wolt and own paid demand generation campaigns across multiple countries in one or more B2B product lines. This is a high-autonomy, high-impact role at the heart of how Wolt grows its business. You'll be building and running full-funnel, multi-channel campaigns from scratch and developing the playbooks and processes that will scale with us. You'll work closely with Sales, Product, and cross-functional teams across EMEA.