VP, Journey Marketing

15+ years of successful experience in marketing with at least 5+ years of journey oriented marketing experience.

Proven track record of building multiple modern lifecycle marketing programs that are highly programmatized and personalized.

Subscription, hardware and app experience strongly preferred.

DTC ecommerce marketing experience strongly preferred.

Deep understanding of marketing insights & analytics methodologies and tools, from attribution to A/B and multivariate testing and beyond.

Stellar communicator.

Competitive pay and benefits

Medical, dental, vision, life and disability insurance plans (100% paid for employees)

401(k) plan with company matching program

Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being

Flexible PTO, 13 company-wide days off throughout the year

Winter and Summer Weeklong Synchronized Company Shutdowns

The VP of Journey Marketing drives business outcomes by achieving success with customers at any stage in their journey of experiencing Life360…from the first time they arrive at our website or app store listing through marketing they may receive many years into their usage of our services.

Key teams and functions you will guide include web/eCommerce, journey enablement (including tech teams), and lifecycle and member marketing.

You will partner deeply with other marketing leaders across creative and social, product marketing, integrated marketing, comms and international marketing.

Outside of marketing, you will also partner with critical functional teams (e.g.

data science and analytics, design, finance, etc.) and product/eng teams (e.g.

subscription growth, devices, etc.) to achieve shared objectives.

At Life360, the Marketing team is a highly valued contributor to the business. From creating demand to converting that demand to expanding our relationships with members, the Marketing team is at the forefront of telling the Life360 story and how it can help make everyday family life better. We prioritize bold thinking, principled risks and entrepreneurial thinking. And, we give our marketers the freedom and autonomy to make the decisions they feel are best for the brand and the business. It’s an exciting time to be on the Life360 global Marketing team!

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit

life360.com

.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.