Analytics Implementation Consultant

Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms.

Strong understanding of web analytics, digital marketing, and data privacy.

Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment.

Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4.

Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking.

Experience with marketing, attribution, and analytics platforms such as AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads, or similar.

Campaign Management:

Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions.

Analyse campaign performance data and provide insights to improve campaign effectiveness.

Marketing Platform Integration:

Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement.

Stakeholder Partnership: