crunchyroll

Head of eCommerce

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At a Glance

Location
Los Angeles, California, United States
Work Regime
hybrid
Experience
15+ years
Posted
2026-07-20T16:33:14-04:00

Key Requirements

Domain Knowledge

  • Manufacturing

Requirements

15+ years leading merchandising, product strategy, creative commerce, fashion, or consumer products.

Proven experience building compelling product assortments and merchandise strategies for passionate consumer communities.

Strong creative instincts with demonstrated ability to identify emerging design, fashion, and lifestyle trends.

Experience developing premium product collections from concept through launch.

Exceptional merchandising judgment and understanding of consumer product storytelling.

Strong commercial acumen with experience owning revenue, margin, and inventory performance.

Responsibilities

We're building a premium, drop-driven business that creates cultural moments for anime fans—not a traditional online store.

This role will define the creative vision for our eCommerce business, translating beloved anime IP, fan insights, and emerging design trends into original collections that fans can't find anywhere else.

Every drop should feel intentional, collectible, and emotionally resonant, reinforcing Crunchyroll as the destination for premium anime merchandise.

You will own merchandise strategy from concept through launch—including collection vision, product merchandising strategy, creative direction, vendor partnerships, and commercial performance.

You'll partner across Creative, Licensing, Marketing, and Product to build an eCommerce business that is as differentiated creatively as it is commercially successful.

This leader brings equal parts creative taste, merchandising instinct, and commercial rigor.

Team

You will lead a small but nimble team that is specifically designed to navigate the high-growth trajectory of the Crunchyroll Store. This specialized group manages the entire product lifecycle, from initial product development and buying to the final stages of site merchandising and warehouse/fulfillment. While the eCommerce unit operates with significant autonomy to drive direct-to-consumer revenue, it remains deeply integrated within the broader Crunchyroll ecosystem to align with global brand and content strategies. As a key pillar of the company's "flywheel" business model, the team collaborates across streaming, marketing, and engineering to maximize subscriber lifetime value.