Senior Marketer, AI Driven Customer Reference Program

Proven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program.

Experience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles.

Demonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency.

Experience with CRM platforms, marketing automation tools, or sales engagement technologies.

In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).

Learn more about HubSpot’s

Own the end-to-end strategy and operations of HubSpot’s Customer Reference Program, including advocate recruitment, onboarding, matching, engagement, and program governance.

Partner closely with Sales, Customer Success, Product Marketing, and GTM Enablement to integrate customer references earlier and more effectively throughout the buyer journey.

Build and maintain a diverse advocate community that reflects HubSpot’s evolving products, customer segments, industries, and strategic priorities.

Provide strategic leadership for day-to-day operations while partnering with the Customer Reference Operations Specialist to execute program activities at scale.

Design and deliver exceptional advocate experiences that strengthen long-term customer engagement and encourage ongoing participation.

Develop playbooks, documentation, and enablement resources that help revenue teams confidently identify, request, and use customer references.

We do that by building software, tools, and experiences that help businesses grow with confidence.

The Customer Reference Program (CRP) is a strategic part of our go-to-market motion, helping prospects hear directly from customers who have grown better with us. By creating trusted peer validation, the program accelerates buying decisions, strengthens customer advocacy, and reinforces HubSpot’s competitive position.

We’re looking for a

Senior Marketer

to lead and evolve the Customer Reference Program into an AI-enabled, data-driven function that scales with our business. In this highly cross-functional individual contributor role, you’ll shape how customer advocacy supports enterprise selling, expands across HubSpot’s growing product portfolio, and becomes an even stronger competitive advantage.