snowflake
Sr. Field Marketing Manager, Observability
At a Glance
- Location
- US-CA-Menlo Park, United States
- Employment
- FULL_TIME
- Experience
- 5+ years
- Compensation
- {'@type': 'MonetaryAmount', 'currency': 'USD', 'value': {'@type': 'QuantitativeValue', 'minValue': 158000, 'maxValue': 206800, 'unitText': 'YEAR'}}
- Department
- Snowflake
- Posted
- 2026-03-24
Key Requirements
Required Skills
Domain Knowledge
- Automation
- Logistics
- Marketing
- SaaS
Requirements
5+ years of field or demand generation marketing experience in B2B technology/SaaS
Proven track record of driving measurable pipeline and revenue impact
Experience working with sales teams in a quota-carrying environment
Knowledge of marketing automation platforms (Salesforce, Marketo, etc.)
Responsibilities
Design and execute regional marketing programs including executive roundtables, industry events, partner co-marketing activities, and digital campaigns
Build strong partnerships with West Coast sales leaders (AEs, SEs, RVPs) to understand territory priorities and align marketing strategies
Own regional pipeline goals and track marketing-sourced opportunities through the funnel
Manage event logistics, vendor relationships, and budget allocation for the territory
Develop targeted account-based marketing (ABM) plays for strategic accounts
Collaborate with product marketing, demand gen teams, and partner teams on regional campaign execution