Product Marketing Director, Velocity (REMOTE WEST COAST)

10+ years of B2B product marketing, GTM strategy, or solutions marketing experience, including several years leading product marketing teams.

Proven experience developing GTM strategy for SMB, Commercial, or Mid-Market technology businesses.

Strong expertise in positioning, messaging, launches, competitive strategy, and sales enablement.

Demonstrated success partnering with Product Management, Sales, Demand Generation, Channel, and Executive Leadership.

Strong executive communication, strategic thinking, and analytical skills with the ability to connect marketing strategy to business outcomes.

Experience in data protection, cybersecurity, cloud infrastructure, SaaS, or enterprise software is strongly preferred.

We are seeking a Director of Velocity Product Marketing to lead the go-to-market strategy for Veeam's SMB and Mid-Market business.

This leader will define the positioning, messaging, and GTM strategy that accelerates pipeline, customer adoption, and revenue across high-volume customer segments.

Working cross-functionally with Product, Sales, Demand Generation, Channel, Customer Marketing, and Regional teams, the Director will translate product innovation into scalable GTM programs that help customers quickly understand why Veeam, why now, and why our solutions are the right choice.

Own the product marketing strategy for SMB and Mid-Market segments, including segmentation, personas, positioning, messaging, competitive strategy, and GTM priorities.

Define compelling, differentiated narratives that resonate with velocity buyers while aligning to Veeam's overall platform strategy.

Lead integrated GTM launches and campaigns in partnership with Product, Sales, Demand Generation, Channel, and Regional Marketing teams.