snowflake
Director, Brand Voice & Story
At a Glance
- Location
- US-CA-Menlo Park, United States
- Employment
- FULL_TIME
- Experience
- 15+ years
- Compensation
- {'@type': 'MonetaryAmount', 'currency': 'USD', 'value': {'@type': 'QuantitativeValue', 'minValue': 218000, 'maxValue': 285600, 'unitText': 'YEAR'}}
- Department
- Snowflake
- Posted
- 2026-07-02
Key Requirements
Required Skills
Domain Knowledge
- Advertising
- Education
- Engineering
- Marketing
- Media
Requirements
You will work alongside our talented brand content writers who establish our deep-dive storytelling foundation and our design team who own the visual expression to elevate our collective output with high-concept creative direction.
You are plugged into the macro tech landscape and industry trends, constantly hunting for opportunities to insert Snowflake into real-time tech conversations, timely news cycles, and cultural moments that expand our brand’s reach.
You like words, but more importantly, you love the big ideas behind them—the concepts that power scripts, defining headlines, and creative briefs.
This role reports to the VP of Brand Marketing and is part of the larger Brand Marketing function that includes Brand Design, Brand Content, Brand Video, Brand Management, Customer Marketing, and Web Marketing.
15+ years of marketing experience
with a proven history in tech and advertising, seamlessly blending agency-side creative execution with corporate-side strategic leadership.
Compensation & Benefits
Creative Naming and Nomenclature:
Serve as the lead creative partner for company-wide naming exercises—developing distinct, strategic nomenclature for everything from new products to flagship events and global marketing programs.
Event Experiences and Digital Presence:
Develop series content and partner with designers, and motion graphics artists to concept and deliver video opens for flagship Snowflake event experiences. Partner with Brand Content, Web Marketing, and Brand Design teams to optimize video and motion assets on
snowflake.com
.
Responsibilities
Creative Writing and Scripting:
Function as the lead creative writer and storyteller responsible for script writing, headlines, and foundational brand copy.
Partner with Brand Design to unify visual and verbal identities, bringing the brand’s bold, straight-talking character to life in every medium.
Drive the conceptual development for Snowflake’s Olympic content, engineering high-impact, big-idea campaigns tailored for seamless execution across diverse media channels.
About the Company
At Snowflake, we are powering the era of the agentic enterprise. Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a platform for Data Engineering, Analytics, AI and Apps and Collaboration. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud.
snowflake.com