Strategy & Insights Senior Manager

Expertise in data-driven strategy development, leveraging advanced analytics, data visualization tools (such as Tableau, Power BI), and statistical modeling to extract key business insights.

Strong experience designing and implementing qualitative and quantitative research methodologies to identify market opportunities and shape strategic recommendations.

Proven ability to synthesize multiple data sources, competitive intelligence, and industry trends into clear, actionable strategies that drive business growth.

Deep understanding of consumer behavior, emerging industry trends, and evolving market dynamics to inform high-level decision-making and strategic planning.

A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.

: We provide paid parental leave to support your family during important life events.

Lead integrated communications strategies for campaigns, initiatives, and key parts of the funnel, grounding recommendations in audience understanding, cultural context, and business goals.

Translate cultural signals, audience research, brand inputs, and platform behavior into clear frameworks, briefs, and strategic narratives that guide creative and media teams.

Build positioning, messaging, content, and channel approaches that help ideas move naturally across paid, owned, earned, experiential, and partner touchpoints.

Shape how creative ideas live within media environments by accounting for platform context, format, production realities, and consumer mindset at each touchpoint.

Lead discovery work by conducting and interpreting primary and secondary research, facilitating workshops, and uncovering the themes that should inform strategy.

Develop audience segmentation and persona work that helps teams reach the right people with clarity, relevance, and consistency.