Senior Director, Product Marketing

8+ years of experience in product marketing, brand strategy, or commercialization roles, with a heavy emphasis on B2B SaaS, AdTech, MarTech, or programmatic data solutions.

Deep familiarity with the modern agency or media ecosystem (experience within holding companies or networks like WPP, Publicis, or Omnicom is highly desirable).

Demonstrated experience designing and scaling comprehensive product launch playbooks from scratch.

Strong data literacy; comfortable leveraging user metrics, adoption data, and performance analytics to influence product and marketing choices.

A firm grasp on the deployment and practical applications of AI tools within media or business contexts.

Base Salary:

$160,000 - $170,000

Target Annualized Discretionary Bonus: 10% (

$16,000 - $17,000)

Target Total Cash:

$176,000 - 187,000

Own GTM Strategy & Launch Orchestration:

Architect and execute the end-to-end go-to-market playbook for all new products, features, and major updates introduced to Kip.

Drive Product Adoption:

Proactively analyze platform data alongside product teams to identify gaps in user adoption, establishing marketing intervention frameworks, updated training modules, and strategic feature repositioning to maximize internal and external utilization.

Draft External Announcements & PR:

Partner closely with Marketing and PR teams to author external product announcements, draft press releases, and pitch narratives that position Kip at the cutting edge of marketing technology.