Digital Marketing Coordinator

Bachelor’s degree in Marketing, Business, Communications, or a related field

1+ years of experience in digital marketing, social and display advertising, B2B marketing, or a related marketing function

Aptitude and interest in marketing channels and technology platforms

Organized and able to manage multiple workstreams with deadlines

Comfortable working cross-functionally with other Marketers, Operations, Sales, and Customer Success

Analytical mindset with the ability to synthesize performance data and make recommendations for strategy iteration

Flexible work arrangements including hybrid and remote

4 weeks of vacation

4-month top-up for parental leave

Group RRSP with 3% matching

4-month top-up for parental leave

401(k) with 3% matching

Go-to-Market Campaign Building

In partnership with the Sr Digital Marketing Manager and sales partners, you will support go-to-market campaigns for Xello’s suite of products.

You will:

Support and execute digital campaigns for acquisition, expansion, and retention

Execute campaign tactics through using our technology stack and channels (paid social media, display advertising, Hubspot, 6sense, in-product messaging, AI chat, and website)

Support sales goals with segmentation, custom content journeys, and ABM strategies

At Xello, our mission is simple yet powerful—to equip every student with the skills, knowledge, and confidence to build a successful, meaningful future. With over 30 years of experience, we serve more than 15,500 schools and 8 million students worldwide, delivering innovative, student-centered college and career readiness tools. Recognized for exceptional customer support and research-backed design, we empower learners from all backgrounds to explore possibilities, discover their strengths, and create actionable plans for life after school.

Who are you?

You are a marketing professional excited to be supporting digital marketing channels, advertising campaigns, and go-to-market execution in a B2B or SaaS environment.

You’re excited to learn and execute. You’re comfortable understanding strategy, taking direction, and creating concrete campaigns. You care about building, testing for efficiency, and delivering repeatable results that directly drive revenue.

You’re excited to deepen your expertise in digital marketing while working under the guidance of an experienced manager and collaborating across Marketing, Operations, Sales, and Customer Success. Last but not least: you love learning about new methods/platforms in a constantly changing digital environment.

What you'll do: