LA Galaxy, Sr Manager, Paid Media

BA/BS Degree (4-year): Digital Marketing, Marketing Analytics, Paid Media or related marketing field

Proven experience creating, managing, and optimizing integrated paid media campaigns across search, social, display, video, and programmatic channels within an in-house marketing environment.

Strong experience translating brand, product, ticketing, and fan engagement objectives into performance-driven campaigns that drive acquisition, conversion, revenue, and audience growth outcomes.

Experience managing paid media budgets, pacing, forecasting, and performance optimization to maximize efficiency and return on ad spend (ROAS).

Experience identifying business opportunities, analyzing campaign and audience performance, structuring insights, and delivering data-driven recommendations to stakeholders and senior leadership.

Experience building and managing tracking, attribution, pixel implementation, and reporting frameworks across paid media, digital marketing, and ecommerce ecosystems.

Ther Sr Manager, Paid Media serves as the strategic leader for the organization's paid media ecosystem, overseeing the development, direction, and performance of all paid media efforts across search, social, display, video, and emerging digital channels.

This role is responsible for shaping the long term paid media roadmap, advancing in house capabilities, and driving enterprise level outcomes tied to ticket sales, fan acquisition, brand growth, and revenue performance.

The Sr Manager also provides direct leadership and oversight to the Paid Campaigns Marketing Manager, ensuring alignment, support, and smooth execution across all paid campaigns.

This position leads the organization's audience strategy, measurement frameworks, and optimization models to improve marketing efficiency and conversion outcomes at scale.

The Senior Manager partners closely with product marketing, performance, analytics, creative, lifecycle marketing, and digital product teams to deliver integrated, data driven campaigns that support organizational priorities and elevate overall marketing impact.

Own the paid media strategy and long-term investment roadmap across all digital channels, setting direction that drives acquisition, revenue growth, and audience expansion