Product Marketing Lead

5+ years of experience in product marketing or related roles, with proven experience launching net new products or 0 → 1 initiatives.

Equally adept at developing a long-term strategic vision and executing the hands-on work required to bring products to market.

Voice & brand sensibility: Strong sense of tone and audience, with world class storytelling and writing skills.

Track record of creative campaigns and content strategies that retain our brand voice while standing out in a sea of content competing for attention.

Data driven: Experience using analytics to evaluate performance, test hypotheses, and inform content strategy.

Fluency in key marketing channels, including paid acquisition, lifecycle marketing, performance, and social.

Base Salary Range: $180,000–$270,000

This range reflects current market data for this role. Kalshi has minimal hierarchy and broad variance in experience levels within each title; if your compensation expectations exceed this range, we encourage you to reach out — we’re always happy to discuss.

As Kalshi’s first Product Marketing hire, you will be building the function from 0 → 1 and making sure Kalshi products and positioning tell the right story.

Differentiated identity: Define Kalshi's unique value proposition and develop compelling messaging based on deep product understanding and customer insights.

Tell the story: Create the narratives for each of our audience segments, including consumers, institutions, journalists and more.

Define what we’ve built, who it’s for, what it replaces, and why it wins.

Top tier execution: Build and implement go-to-market strategies and impactful marketing campaigns to support product and feature launches.

Mainstream expansion: Take the Kalshi story beyond sports.