wppmedia
Senior Associate, Paid Search
At a Glance
- Location
- Chicago, United States; New York, United States
- Experience
- 1+ years
- Posted
- 2026-08-13T16:36:06-04:00
Key Requirements
Required Skills
Domain Knowledge
- Advertising
- Finance
- Insurance
- Marketing
- Media
- Medical
Benefits & Perks
plans, vision, and dental insurance, significant paid time off, preferentia
Requirements
1+ year or more of practical experience running paid search campaigns.
Search Ads 360 / SA360 (Strong Plus): Experience executing and managing search campaigns out of this platform.
An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.
(Must-Have/Strong Preference): Exceptional billing and financial management experience
Billing & Creative Management Experience: Proven capability to handle quick creative swaps, accurate timing of promotions, and overall billing reconciliation without human error.
Life at WPP Media & Benefits
Responsibilities
Accountable for the day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting.
Develop initial keyword lists, using identified brand territory for Search Manager’s review industry, proprietary and agency tools for Manager review.
Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend.
Write initial drafts of ad creative text ads based on briefing materials, website content and client direction.
Traffic, upload, and QA keywords, harnessing the Bid Management Tool process.
Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).