opentable
Temporary Lifecycle Marketing Specialist (Hybrid)
At a Glance
- Location
- Toronto, Canada
- Experience
- 5+ years
- Compensation
- based in Toronto, Canada, is $38-$42 CAD / hour. There are a varie
- Posted
- 2026-06-25T09:43:43-04:00
Key Requirements
Required Skills
Domain Knowledge
- Automation
- Marketing
Requirements
2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement
Hands-on experience with Marketo required
Experience working within Pendo or similar in-app engagement/customer journey platforms required
Experience building automated nurture and lifecycle programs across multiple customer touchpoints
Familiarity with customer journey orchestration and cross-channel engagement strategies
Familiarity with Salesforce (SFDC) and marketing operations workflows
Responsibilities
We are seeking a Lifecycle Marketing Specialist to support the development, execution, and optimization of cross-channel lifecycle marketing programs across email and in-app messaging.
This role will primarily own lifecycle execution and orchestration across Marketo and Pendo, helping create scalable customer journeys that drive activation, feature adoption, retention, expansion, and customer engagement throughout the lifecycle.
The ideal candidate has hands-on experience building lifecycle programs across both marketing automation and in-app engagement platforms, with a strong operational and analytical mindset.
This position will partner closely with Marketing, RevOps, SFDC Operations, Product Marketing, and cross-functional stakeholders to create coordinated customer experiences that improve engagement and business outcomes.