mediabrands
MBCC - Data Analytics
At a Glance
- Location
- Toronto, Ontario, Canada
- Posted
- 2026-03-12T17:08:18-04:00
Key Requirements
Required Skills
Domain Knowledge
- Automotive
- E-commerce
- Education
- Energy
- Finance
- Food & Beverage
- Hospitality
- Marketing
- Media
- Pharmaceutical
- Retail
Requirements
Nice to have:
Intermediate to Advanced experience in data extraction, manipulation, analysis and reporting
Understanding of online marketing, digital media, programmatic media, web metrics, and campaign reporting
Advanced knowledge and proficiency in use of Microsoft Excel, PowerPoint & Access
Compensation & Benefits
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
IPG Mediabrands is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to
Responsibilities
You will participate in all aspects of development lifecycle from initial meetings with clients and internal teams, to gathering and processing data from different data sources. You will utilize various development and BI tools, including but not limited to Python programming, Microsoft SQL Server stack, Microsoft Power Platform (PowerApps & Power Automate), Adverity, Tableau.
Lead and own development of dashboards to track and optimize programmatic business unit performance and campaign performance
Work closely with internal teams and clients to identify business needs and analytics opportunities, scoping customized analyses to drive marketing and business performance
Delve into marketing plans, partners, and vendors to improve measurement framework and tracking implementation
Outline the benefits and tradeoffs of Digital Attribution, Marketing Mix Modeling, and other measurement and optimization techniques