Senior Demand Generation Specialist

2-4 years of demand generation experience in a B2B, sales-assisted environment

You are ready to test, iterate, and sometimes pivot away from a channel that isn't working

Have independently run at least one digital demand gen program end-to-end (paid, organic, webinar, or content) and can speak in depth to the results and trade-offs

Comfortable with core sales-assisted vocabulary and mechanics (MQLs, SQLs, and lead handoff to sales/BDRs)

Experience in a startup or scaling company environment is a plus

You have experience marketing to accountants, bookkeepers, or other professional services audiences

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $97,200 - 118,000,000 CAD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $108,000 CAD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.

We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our

Candidate Hub

.

Plan and execute multi-channel demand generation programs that feed Relay's sales-assisted & self-serve pipeline for accountants and bookkeepers

Work closely with key stakeholders across Marketing, Sales and RevOps to ensure programs and campaigns are executed cleanly, supported by the right tooling, and built to scale as the segment matures

Showcase Relay during our partner conference season through pre-event planning, running event programming and logistics, and post event retros/handoffs

Test new channels and programs for our accounting segment - doubling down on what works (and scrapping what doesn’t)

Collaborate with the broader Marketing team (Brand, PMM, Lifecycle) and Sales team to build awareness of Relay’s partner program through targeted campaigns

Build a deep understanding of the Relay product and connect your demand generation strategy to our product vision and ICP