Senior Performance Copywriter, Personal Finance

Performance-Driven Copy Systems Thinking:

Thinks in frameworks, controls, and iterations, optimizing creative over time using learnings from prior tests and industry experience.

Personal Finance Expertise:

Understands how consumers think about personal finance topics (Credit Cards, Gaming/Apps, Banking, Debt, etc.), what their motivations are, and what will drive them to click, convert, and improve their personal finance stature in life.

Data Literacy & Performance Interpretation

Conceptual Angle Development & Research Rigor

$90,000 to $110,000

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

Want to accelerate your career? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Drive measurable growth by creating, adapting, and optimizing direct response copy across high-impact campaigns and placements, ensuring alignment with internal and partner goals, platform best practices, and compliance standards.

Adapt and iterate on proven copy frameworks

: Translate winning structures (listicles, ads, FALPs, landing pages) to new partners, offers, placements, and channels.

Assist with general creative output

: This includes development of short-form ad copy like headlines and longer-form assets like listicle creatives, video scripts, and landing pages.

Execute mechanical punch-ups and structured variations

Launch Potato

is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as

FinanceBuzz

,

, and