Product Marketing Manager, New Markets

7+ years in product marketing, with at least some experience bringing products into new markets, launching new products, or working in early-stage/high-growth environments

Deep customer empathy and discovery skills: You know how to ask the right questions, listen for what's unsaid, and synthesize messy qualitative insights into clear strategic direction

Exceptional positioning and messaging craft: You can take complex technical capabilities and translate them into clear, compelling value propositions for different audiences

Comfort with ambiguity and iteration: You don't need a playbook handed to you. You're energized by figuring things out, testing hypotheses, and adapting quickly based on what you learn

Cross-functional collaboration: You've worked embedded with product and sales teams before and know how to influence without authority, build trust, and drive alignment

Strong business judgment: You understand market dynamics, competitive positioning, and how to prioritize when everything feels important

Reporting to the VP of Product Marketing, you will be the tip of the spear for Peregrine’s expansion into new markets. You’re a product marketer who thrives in ambiguity and loves the zero-to-one challenge of taking a proven platform into entirely new frontiers.

You'll be embedded with an integrated pod - working alongside product, deployment specialists, and sales - to discover product-market fit in industries beyond our core public safety business. This means deep customer discovery, rapid positioning iteration, and building the GTM foundation for new verticals from scratch.

This isn't a traditional PMM role where you inherit established messaging and execute campaigns. You'll be the person figuring out what resonates, what doesn't, and why—then translating those insights into positioning, messaging, and go-to-market strategies that actually work.

Customer discovery as your core work:

Spend significant time with prospects and early customers in target industries to understand their workflows, pain points, and decision criteria. You'll become the expert on what these buyers care about and how they evaluate solutions.