sofi
Principal Product Manager, SoFi Money
At a Glance
- Location
- WA - Seattle; CA - San Francisco
- Experience
- 7+ years
- Posted
- 2026-03-20T17:31:46-04:00
Key Requirements
Domain Knowledge
- Insurance
- Medical
Requirements
7+ years of B2C product management experience with a proven track record driving growth and retention through user-centered design and experimentation.
Experience with experimentation platforms (we use Optimizely and StatSig).
Responsibilities
At SoFi, we’re on a mission to help our members get their money right, and become a Top 10 Financial institution.
We’re seeking an experienced Product leader to own the vision, strategy, and delivery of SoFi Money’s new user onboarding and activation journeys with the goal of creating a world-class product experience for our Members in their first 90 days.
In addition to improving top of funnel metrics, you will focus on identifying and driving behaviors that result in Members using SoFi as their primary bank, deepening engagement and improving retention.
As a key cross-functional player, you will collaborate closely with Engineering, Design, Marketing, Business Unit Leads, and other Product Managers to set a vision, define priorities, manage trade offs, execute an ambitious agenda, and be accountable to results reported at the executive level.
Create and articulate a comprehensive product vision, strategy, and roadmap to improve growth, activation and retention, with a particular focus on a Members' early lifecycle.
Conceptualize and develop end to end user journey across web, app, communications and servicing channels, including new features and experiments to drive key metrics.