Senior Marketing Analyst

5+ years of experience in marketing analytics, performance marketing analytics, marketing ops, or a similar role in a B2B SaaS environment

Strong analytical skills with the ability to frame ambiguous business questions and translate data into actionable insights

Hands-on experience with SQL and BI tools (Sigma preferred) plus marketing attribution tools like Hockeystack

Deep understanding of performance marketing and web funnels, including paid media, website optimization, and conversion analysis

Solid understanding of marketing and sales funnel metrics, pipeline, and attribution

Comfortable partnering cross-functionally with stakeholders across varying levels of technical and data fluency

Build and maintain end-to-end funnel analysis, connecting website engagement, campaign performance, and downstream pipeline

Own performance marketing and web analytics, including analyzing paid search, paid social, and website traffic to identify high-performing pages, conversion drop-offs, and funnel friction

Diagnose full-funnel performance from first touch through opportunity, surfacing optimization opportunities across campaigns, landing pages, lifecycle flows, and BDR handoffs

Analyze lead quality, speed-to-lead, and conversion performance to improve follow-up efficiency and meeting outcomes

Develop and maintain dashboards and reporting that show pacing, performance, efficiency, and ROI across channels, segments, and regions

Analyze marketing performance to identify drivers, risks, and opportunities, and present clear, actionable recommendations to Marketing leadership