gofundme
Lead CRM Specialist, Consumer
At a Glance
- Location
- Remote
- Work Regime
- remote
- Experience
- 5+ years
- Compensation
- or this full-time position is $128,500 - $192,500. The company also offers equi
- Posted
- 2026-03-06T20:04:55-05:00
Key Requirements
Required Skills
Certifications
- SAFe
Domain Knowledge
- Automation
- Education
- Engineering
- Finance
- Healthcare
- Insurance
- Marketing
- Medical
- Regulatory
Compensation & Benefits
Holistic Support
: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
Growth Opportunities
: Participate in learning, development, and recognition programs to help you thrive and grow.
Commitment to DEI
: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
Responsibilities
Support day-to-day CRM operations, including one-off sends and multi-step automated journeys across email, SMS, and in-app
Own assigned CRM strategic initiatives to drive key performance metrics (retention/MAU, CVR, etc.) across various business verticals
Orchestrate cohesive cross-channel experiences, ensuring message timing, sequencing, and frequency are user-centric
Coordinate with agency partners to ensure delivery of on-time, quality communications at scale
Champion rapid experimentation (A/B and multivariate testing), and integrate behavioral triggers, dynamic content, and advanced segmentation to optimize performance
Identify high-value opportunities to improve user retention, reactivation, and LTV across the customer lifecycle
About the Company
We’re proud to partner with
GoFundMe.org
, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their
FY ‘25 annual report
.
Our